How GDPR Highlights How We Should Be Marketing
My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Urban. He is the founder and CEO of BounceX, a people-based marketing consultancy that helps organizations increase their online conversion rates. He and I discuss what may be the most popular topic as of May 2018, the General Data Protection Regulation (GDPR).
Founded in 2012, BounceX’s People-Based Marketing (PBM) cloud is the first new revenue channel with scale in 10 years. With offices in NYC and London and named the fastest growing software company in America by Inc Magazine in 2016, the company currently powers thousands of digital properties, expanding across a multitude of industries. For the first time, brands and publishers have a meaningful paid channel outside of Google and Facebook.
Questions I ask Ryan Urban:
- What exactly is GDPR?
- Do US-based companies need to worry about GDPR?
- How is GDPR being enforced?
What you’ll learn if you give a listen:
- What initiatives are driving GDPR
- How to be more people-friendly in your marketing
Key takeaways from the episode and more about Ryan Urban:
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