The more things change, the more they change. That’s my take anyway and it seems like we are in the middle a significant change once again when it comes to marketing.
Search revolutionized the way we find things and altered how companies are chosen.
Blogs and social networks shifted the playing field dramatically once again just a few short years ago.
Today, you can’t open up an RSS reader without bumping into a torrent of content on, well, content.
Marketers get it, they need more content. The problem is, consumers don’t need more content, they need a better experience.
And that’s the future of marketing. Now that we have mastered a new tool set my gut tells me we are preparing for a trip back to the future.
My guest for this week’s episode of the Duct Tape Marketing podcast is Brian Solis, Altimeter Group analyst and author of What’s the Future of Business?: Changing the Way Businesses Create Experiences.
Solis and I discuss the coming fusion of innovation, leadership and engagement.
Our presence in the lives of our customers is approaching a saturation point. The only thing left to invest in is creating better experiences using data, access, culture, sharing and community.
I interviewed Lee Odden for an upcoming episode and he plainly stated – “The best investment you can make in marketing is the quality and experience of your product.”
This is where we are headed and many will continue to play catch up – I’ve been saying this for years now and I believe it’s simply come to pass.