On more than one occasion I have promoted writing as a master marketing skill. Like any skill it is improved through practice and the proper application of tools.
So, what are the right tools?
A great place to start is this list of 50 tools for writers from Roy Peter Clark Senior Scholar, Poynter Institute
About the list Clark says:
“At times, it helps to think of writing as carpentry. That way, writers and editors can work from a plan and use tools stored on their workbench.”