One of the keys to success in building a fan base with your Facebook efforts is to consistently add great content and engagement. One of my favorite ways to do that is through the use of applications. Applications are either Facebook or 3rd Party built tools that allow your to add functionality to Facebook.
For this episode of the Duct Tape Marketing podcast I visited with Tyler Willis, the Director of Marketing of Involver. Involver has developed a suite of tools and an application that makes it very easy to add content and engagement tools to Facebook Fan Pages.
When you visit the Duct Tape Marketing Fan page you will see a YouTube, Twitter and Poll tab. These are all powered by Involver and in my opinion offer one of the easiest ways to bring this kind of content to Facebook. There are many other options, including coupons, RSS Feeds, file sharing, Flickr, and sign-up forms that can help you build your brand on Facebook and add functionality that helps you sell.
Involver has a free and paid version and while the free version is robust, it does limit you to two add-ons. Currently, this is one of my favorite applications for business on Facebook.
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