When my first book, Duct Tape Marketing, finally went on sale I told my readers that it felt like I’d given birth. A number of women were quick to point out that I knew not of which I spoke. I’ve been careful ever since not to make the same mistake, but certainly somewhere in nature there is an appropriate metaphor to describe a book launch. (Please feel free to suggest one.)
Just fair warning – To celebrate the occasion of the launch of Duct Tape Selling I’ll probably be extra promotional this week so hopefully you’ll allow.
Below is a very short book trailer produced by the talented folks at Simplifilm. I hope you like it and I hope you’ll share its message with others.
You can also find lots of other great information about the book and some fun stuff to share by heading over to my Duct Tape Selling Social Objects page.
In addition, I want to share the best of this week’s guest blog posts from the Duct Tape Selling Blog.
3 Simple Elements To Test To Perfect Your Twitter Messaging
When it comes to social media marketing, you can spend all your time studying up on the best methods and practices and still not feel totally confident.
Are you posting at the right times? With the right content? Could your message be connecting better
Enter testing. Read the rest . . . from the good folks at Buffer
Tips On Setting Up Your One Question Testimonial Machine
When setting up your one question testimonial, it’s easy to focus on the customers who would refer your product or service to friends and ignore the ones who wouldn’t. But this would be a big mistake. The customers who wouldn’t refer you to a friend are a great source of information to help you find out what went wrong and what you could do better. Read the rest . . . from the good folks at Wufoo
Get on the Infographics Movement
Infographics are increasingly being included in a marketers’ arsenal. Deceptively, they look like something made for pre-schoolers with its bright clip art and playful copy. Even so, infographics are increasingly being used in boardrooms, notice boards, blogs and social media. Here’s why you need to get on it too. Read the rest . . . from the good folks at Piktochart
Two Secrets to How Small Businesses Can Win More Sales
Selling at a small business isn’t easy. The bigger companies have brands that help them open new doors and win competitive sales. They have strong marketing support. And often they have deep pockets and aren’t afraid to use them. Read the rest . . . from the good folks at RainGroup