Does Business Investment Follow Data or Gut Feel?
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Does Business Investment Follow Data or Gut Feel?

Does Business Investment Follow Data or Gut Feel?

By John Jantsch

Billion Dollar Loser

Marketing Podcast with Reeves Wiedeman

Billion Dollar LoserIn this episode of the Duct Tape Marketing Podcast, I interview Reeves Wiedeman, contributing editor at New York magazine, who has written for the New Yorker,  the New York Times Magazine, Rolling Stone, Harper’s, and other publications. 

Reeves Wiedeman has a new book out today, Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork. The story of how a company valued at over $47 billion, that set records for raising funds, seemingly crumbled overnight. 

Questions I ask Reeves Wiedeman:

  • Why give away the ending?
  • What was the timeline of your interviews with Adam, CEO of WeWork?
  • What was WeWork doing differently in the coworking space?
  • When interviewing Adam did you have any hint it was all smoke and mirrors?
  • Are there two sides of this story?
  • How do you get this amount of detail?
  • Is the physical social network not attainable?
  • What surprised you in your research?

More about Reeves Wiedeman:

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