Do You Run a 24 Hour Business?

Do You Run a 24 Hour Business?

Do You Run a 24 Hour Business?

By John Jantsch

Marketing podcast with Adrian Ott (Click to play or right click and “Save As” to download). You can alsoSubscribe now via iTunes or other RSS device (Google Listen)

You’re short on time and so are your customers. For this week’s episode of the Duct Tape Marketing I visit with Adrian Ott, author of the 24 Hour Customer – New Rules for Winning in a Time-Starved, Always-Connected Economy

In The 24-Hour Customer Ott argues that companies need to strategically harness the ebbs and flows of customer time and attention in order to win in today’s competitive landscape.

Time has become one of your fiercest competitors.

In the 24-Hour Customer Ott outlines something she calls the Time-onomics Framework that helps businesses think in terms of how their customers prioritize and make decisions about the things they buy and pay attention to. Marketers today need to analyze their propositions against the various quadrants of time.

Building offerings that create time habits is one of the most powerful strategies you can employ. Creating subscriptions and memberships that allow people to habitually pay for services creates a time position of strength.

This phrase from Ott is the big payoff – “Time is not money, time is worth more than money.”

zipcarOne of my favorite concepts from the book is the idea of something called time slicing – taking something and breaking it into smaller parts to make it more accessible. Ott explains how San Francisco based Sparked.com created a business out of something called microvolunteering or breaking volunteer assignments into very small commitments shared by many people.

Ott also cites Zipcar as a perfect example of how time sharing, time slicing and convenience can disrupt an entire industry.

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or


Podcast
How to Create a Successful Business Event
Marketing Podcast with Rich Brooks Podcast Transcript Today on the podcast, I visit with Rich Brooks. He is the president of flyte new media and the founder of The Agents of Change conference and podcast. Brooks created the conference in Portland, Maine to build an event for digital marketers and to get flyte’s name out […]
Podcast
Flex Your Curiosity Muscle to Grow Your Business
Marketing Podcast with Diana Kander Podcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I speak with Diana Kander. She is a New York Times best-selling author, entrepreneur, keynote speaker, and innovation consultant. As a serial entrepreneur, Kander learned a lot of important business lessons along the way. She shared these in her first […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x