When Thought Leadership Turns to Do Leadership
Find a Consultant Become a Consultant

When Thought Leadership Turns to Do Leadership

When Thought Leadership Turns to Do Leadership

By John Jantsch

Podcast Banner Template (3)

Marketing Podcast with Nicole Crozier and Kelly Weppler-Hernandez

Everyone is a thought leader today, right? Or at least it seems that is one of the primary aspirations around building a brand – to be seen as a thought leader in your industry.

But as most anyone who is seen as a thought leader will tell you, it’s not about appointing yourself as such, it’s about doing the things day in and day out that lead people to apply the thought leader tag to someone – again, the key word being doing!

There is a quote attributed to Emerson that I think sums thought leadership up about as succinctly as possible – “What you do speaks so loud that I cannot hear what you say.”

My guests for this week’s episode of the Duct Tape Marketing Podcast are Marketing Consultants, Duct Tape Marketing Certified Consultants and two of the four co-authors of the upcoming book Do Leadership: A Step by Step Guide to Doing Thought Leadership. We discuss how creating unique and relevant content can make you a thought leader, helping you to stand out from your competition.

As founders of their own independent consulting businesses, Nicole Croizier and Kelly Weppler-Hernandez both live and breathe marketing daily.

Questions I ask Nicole and Kelly:

  • Is the thought of “am I going to stand out” nearly impossible today?
  • What are the business tangible benefits of thought leadership?
  • Where do people get ‘bogged down’ in this process?

What you’ll learn if you give a listen:

  • Why thought leadership is important for small business owners.
  • How to leverage evergreen content to make yourself unique and relevant.
  • The three essential steps to building a thought leadership system.

Learn more about Nicole Croizier and Kelly Weppler-Hernandez. Click here to find out more about their upcoming book Do Leadership: A Step by Step Guide to Doing Thought LeadershipFor a very limited time, the authors are offering our readers exclusive bonus material. Take advantage of guides, templates and worksheets that will have you on the road to becoming the next big thought leader in your industry. These free tools will only be available for a short time, so check them out today.

Interested in joining Nicole and Kelly as a Duct Tape Marketing Certified Consultant? Find out more about the Duct Tape Marketing Consultant Network and attend a Discovery Call here.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

Marrying Content with the Customer Journey
Marketing Podcast with Arnie Kuenn Podcast Transcript On today’s podcast, I speak with Arnie Kuenn, an international speaker, author, and founder and CEO of Vertical Measures. Prior to founding the digital marketing agency Vertical Measures in 2006, Kuenn founded several other businesses, including MediaChoice, an internet startup whose clients included the major television networks, plus […]
How to Remove Writers Block and Come Up with Awesome Content Ideas
Seth Godin is often quoted as saying Content Marketing is the only marketing left. The real truth is this. Useful marketing is the only marketing people will tolerate and content marketing can be very, very useful. However, even when you have the time to produce the content, that doesn’t always mean your mind is right […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.