Creativity is a Choice and It's Important

Creativity is a Choice and It’s Important

Creativity is a Choice and It’s Important

By John Jantsch

Creativity

Marketing Podcast with Seth Godin

The PracticeIn this episode of the Duct Tape Marketing Podcast, I interview Seth Godin, an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18, 19, maybe even 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, The Practice: Shipping Creative Work, is available now.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.

In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

Questions I ask Seth Godin:

  • How do we get the work done?
  • What’s creative work?
  • You’ve said reassurance is futile – what’s that mean?
  • There is no such thing as writer’s block?
  • How are skill and talent related?
  • How is good taste a skill?
  • What is perfectionism for an entrepreneur?

More about Seth Godin:

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