Creating Niche WebSites To Help Tell Your Story
Find a Consultant Become a Consultant

Creating Niche WebSites To Help Tell Your Story

Creating Niche WebSites To Help Tell Your Story

By John Jantsch

Every business needs a website. That’s no longer a debate. I contend, however, that every business really needs at least two websites. You should have one to tell about your company and your services and one that focuses strictly on providing great content about some aspect of your industry. Think in terms of a site that would rank very high in search engines for important keywords.

For example – A law firm would have their formal firm site but they would also launch a site called to act as a portal of information for anyone interested in the construction business.

The key to this strategy is search engine traffic. All you need to do is think how people really search for information. The construction companies in the above example don’t search for information about the construction business by looking for a law firm. They search something like “How to get paid for mechanical liens” So the trick is to create a content rich site that can compete for that kind of traffic and make sure that it directs them back to your firm’s site.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

How To Make Your Clients Successful So They Never Want To Leave
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this […]
How To Grow Your Business Like A Weed
Marketing Podcast with Stu Heinecke In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.