Creating Analog Experiences

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Marketing podcast with Ramon Ray (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

So much of what we do in business today can be done virtually, digitally and technically.

So much so that I believe we actually have to make an effort to meet in a way that allows us to acquire hugs and handshakes in the good old fashioned offline analog way. In fact, I further believe that making an effort to fuse the online and offline worlds is how you build deeper and richer experiences much faster.

Ramon Ray hosting the Small Business Summit

A few of my favorite ways to create analog experiences:

  • Bring five customers together for lunch so they can meet each other
  • Host MeetUps focused on a very specific topic of interest
  • Go spend some time shooting video of a strategic partner or customer
  • Host a small peer-to-peer panel discussion with customers and prospects
  • Create a day long event co-hosted by several strategic partners
  • Hold annual customer appreciation events or learning events
  • And of course, don’t forget to get out there and attend some events

Once you get the hang of creating offline events you could even take this to much higher level and start creating paid and sponsored events.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Ramon Ray, Editor of Smallbiztechnology.com and producer of the long running Small Business Summit, which he has co-produced since 2006.

In this interview Ramon shares:

  • The benefits and pitfalls of creating events
  • Technical details you need to get started
  • The best ways to create an engaging program
  • How to get people to sign up for events
  • How to attract sponsors to underwrite the event
  • The math of making money with events.

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marketing story, Ramon Ray


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  1. Good post – we get so caught up in marketing “tactics” that sometimes the best strategy is good old fashioned business.

    Somehow this post reminds me of a quote that I saw from Keanu Reeves the other day talking about film vs digital

    “I will miss walking on to a photochemical film set. It has a magic to
    me. When the director says: “Action”, and the film is rolling, it feels
    like something is at stake. It feels important and intense. In a way,
    death is present in the rolling of that film – we live, right now – and
    the director says: “Cut”. And that moment in time is captured on film,
    really.”
    from http://www.guardian.co.uk/artanddesign/2011/oct/10/steven-spielberg-martin-scorsese-celluloid

    There’s something about an analog, non-manufactured experience that can’t be replaced and seams to “exist” in a way that digital experiences do not.

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