Creating Content that Ranks in Local Search [Podcast]

Creating Content that Ranks in Local Search

Creating Content that Ranks in Local Search

By John Jantsch

Marketing Podcast with Dan Gershenson and Ian Cantle
Podcast Transcript

On this episode of the Duct Tape Marketing Podcast, I chat with Ian Cantle and Dan Gershenson, who are both marketing experts and members of the Duct Tape Marketing Consultant Network.

Ian Cantle runs Outsourced Marketing and Dan Gershenson runs High Caliber Branding. They met through the Duct Tape Marketing Consultant network and have now come together with three other marketing consultants to co-author a book: Content Marketing for Local Search.

They stop by the podcast to discuss the ins and outs of a smart, modern content marketing strategy; one that strikes a balance between your prospects and customers’ needs throughout their customer journey, while also providing Google and search engines with the SEO elements they demand.

Questions I ask Dan Gershenson and Ian Cantle:

  • What’s it like writing a book with three other co-authors?
  • How do you balance the educational, trust-building elements of content creation with the sales-minded aspects of content?
  • How does a business owner decide what to write about?

What you’ll learn if you give a listen:

  • How to strike a balance between optimizing content for Google search and writing content that your prospects actually want to read.
  • How to decide the type of content you want to create, and finding the right mix of short- and long-form content.
  • What role reviews play within a business’s broader content plan.

Key takeaways from the episode and more about Dan Gershenson and Ian Cantle:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Intercom. Intercom is the only business messenger that starts with real-time chat, then keeps growing your business with conversational bots and guided product tours.

Intercom’s mission is to help you provide simple, quick, and friendly service for your customers. When you can give your customers the one thing they’re looking for, you’ll generate amazing results for your business.

Want to learn more and take advantage of a 14-day free trial? Just go to intercom.com/podcast.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
Does Business Investment Follow Data or Gut Feel?
Apple Podcasts | Android | RSSMarketing Podcast with Reeves Wiedeman In this episode of the Duct Tape Marketing Podcast, I interview Reeves Wiedeman, contributing editor at New York magazine, who has written for the New Yorker,  the New York Times Magazine, Rolling Stone, Harper’s, and other publications.  Reeves Wiedeman has a new book out […]
Podcast
Repurposed Content Can Increase Your Traffic 300%
Apple Podcasts | Android | RSSMarketing Podcast with Shaina Weisinger In this episode of the Duct Tape Marketing Podcast, I interview Shaina Weisinger, CEO of Repurpose House. Shaina Weisinger is an expert in social media marketing, specifically optimizing content through repurposing. Repurpose House takes all of the content your business produces and adds the social media […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system