Connect Your Clients For More Referrals

Connect Your Clients For More Referrals

Connect Your Clients For More Referrals

By John Jantsch

I was just wondering, how many of your clients have never met each other?

One marketing strategy that I often recommend involves bringing small groups of your clients together to meet, network and generally discuss how brilliant you are.

No, really! Have you ever considered putting together a lunch a month with the express purpose of introducing your clients to each other. In all likelihood they share the same challenges, frustrations and passions and, may even find that they can strike up a mutually beneficial relationship on their own. How’s that for adding value.

One way I like to position these types of meetings is to work them around a theme of referrals. Make the “user” lunch about helping you grow your business. It is amazing what will happen when a group of like minded clients get together and start swapping stories and strategies about how they can help you build your business. You may even find a little competitive one-upping will occur with you as the benefactor.

Look, no matter what the purpose of these types of events, the relationship you have with each client will grow when you extend this level of trust and ask for this kind of participation.


Why It’s Time to Embrace a Real CRM Tool for Your Business
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients […]
How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x