How to Create Buyer Legends

How to Create Buyer Legends

How to Create Buyer Legends

By John Jantsch

Marketing Podcast with Bryan Eisenberg

photo credit: Anna Fischer via photopin cc

photo credit: Anna Fischer via photopin cc

Like many marketers I’ve trumpeted the virtues of something called buyer personas for years. A persona, borrowed from the theater, is a thorough description of a character in a play. Who that are, what their story is and what motivates or demotivates them.

When you couple strong customer personas with an accurate journey through your business, or something I’ve called The Marketing Hourglass, you have the makings of a strong marketing strategy.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Bryan Eisenberg, co-author of Buyer Legends:The Executive Storyteller’s Guide

In Buyer Legends, Eisenberg emphasizes a critical component in building personas – or what he calls legends – and that’s data.

If a persona and buying journey are to serve the entire organization they must be tied to business objectives and metrics.

When you do this you can lead with buyer legends, teach with them and guide the entire organization based on strong narratives.

The book is a quick 46 page read with exercises and additional online resources included and I believe every marketer will find something useful in this book!

How Giving Back Can Create Business Success
Marketing Podcast with Sam Ashdown Podcast Transcript Today on the podcast I speak with real estate and marketing expert Sam Ashdown. Ashdown has built three successful real estate businesses: as a consultant to real estate agents; a consultant to home sellers, called HomeTruths; and a real estate agent, with her company AshdownJones. Beyond her passion […]
Want to Be Like Amazon?
Marketing Podcast with Bryan Eisenberg Podcast Transcript C’mon, how are you going to be like Amazon – I mean, why would you want to? Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!