How to Create a Successful Business Event

How to Create a Successful Business Event

How to Create a Successful Business Event

By John Jantsch

Marketing Podcast with Rich Brooks
Podcast Transcript

Rich Brooks headshotToday on the podcast, I visit with Rich Brooks. He is the president of flyte new media and the founder of The Agents of Change conference and podcast.

Brooks created the conference in Portland, Maine to build an event for digital marketers and to get flyte’s name out there as an industry leader. Now in its sixth year, Brooks has learned a lot along the way about creating and hosting successful business events.

In this episode, he shares what he’s learned about events. We cover everything from why a business of any size and in any industry might want to start an event, to how to manage sponsorships, to how to create an event that people are excited to return to year after year.

Questions I ask Rich Brooks:

  • Events are hard. Should all business owners be doing them?
  • How do you create an event that really stands out?
  • How do you get people to attend your event, and how do you get them to come back?

What you’ll learn if you give a listen:

  • Why the three Ss of events (seat, speakers, and sponsors) matter, and how they’re interconnected.
  • What is the role of community building in creating a great event.
  • What makes a great sponsorship for your event, podcast, or content.

Key takeaways from the episode and more about Rich Brooks:

Like this show? Click on over and give us a review on iTunes, please!

us-logo

This episode of the Duct Tape Marketing Podcast is brought to you by About.US.

Choosing the right domain name is critical to ensuring the success of your small business. Help your business stand out with a .US domain name. Easy to remember, unique, and trustworthy, now is the time to secure the domain name that you want with a .US web address.

We have a special offer just for our listeners. Register your .US domain name for just $1.49 for a full year, plus get access to a free website builder and hosting service for 6 months. To take advantage of this offer, go to www.launchwith.us and use the promo code PODCAST.


Podcast
The Three Step System for Keeping Clients for Three Years or Longer
Marketing Podcast with John Jantsch on the 3 Step System to Keep Clients 3 Years or Longer I’ve been a marketing consultant for many years, working with all sorts of small business owners. Not only that, but I’ve also spent a lot of time with fellow marketing consultants, having developed the Duct Tape Marketing Consultant […]
Podcast
How to Make Your Brand Unskippable
Marketing Podcast with Jim Kukral Podcast Transcript Today on the podcast, I chat with marketing and branding expert Jim Kukral. He is a keynote speaker and author of several books, including his latest, Your Journey to Becoming Unskippable in Your Business, Life & Career. As an entrepreneur, he has started and sold two of his […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x