How to Create a Successful Business Event

How to Create a Successful Business Event

How to Create a Successful Business Event

By John Jantsch

Marketing Podcast with Rich Brooks
Podcast Transcript

Rich Brooks headshotToday on the podcast, I visit with Rich Brooks. He is the president of flyte new media and the founder of The Agents of Change conference and podcast.

Brooks created the conference in Portland, Maine to build an event for digital marketers and to get flyte’s name out there as an industry leader. Now in its sixth year, Brooks has learned a lot along the way about creating and hosting successful business events.

In this episode, he shares what he’s learned about events. We cover everything from why a business of any size and in any industry might want to start an event, to how to manage sponsorships, to how to create an event that people are excited to return to year after year.

Questions I ask Rich Brooks:

  • Events are hard. Should all business owners be doing them?
  • How do you create an event that really stands out?
  • How do you get people to attend your event, and how do you get them to come back?

What you’ll learn if you give a listen:

  • Why the three Ss of events (seat, speakers, and sponsors) matter, and how they’re interconnected.
  • What is the role of community building in creating a great event.
  • What makes a great sponsorship for your event, podcast, or content.

Key takeaways from the episode and more about Rich Brooks:

Like this show? Click on over and give us a review on iTunes, please!

us-logo

This episode of the Duct Tape Marketing Podcast is brought to you by About.US.

Choosing the right domain name is critical to ensuring the success of your small business. Help your business stand out with a .US domain name. Easy to remember, unique, and trustworthy, now is the time to secure the domain name that you want with a .US web address.

We have a special offer just for our listeners. Register your .US domain name for just $1.49 for a full year, plus get access to a free website builder and hosting service for 6 months. To take advantage of this offer, go to www.launchwith.us and use the promo code PODCAST.

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way


Podcast
The Self-Reliant Entrepreneur Reading: October 17
Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – October 17 It’s time for another episode of The Self-Reliant Entrepreneur. Once a week, I’m sharing a reading from my new book, due out in October 2019. The book is structured around 366 daily meditations for entrepreneurs. They begin with a quote from some of […]
Podcast
What All Businesses Need to Know About Website Design
Marketing Podcast with Chris Martinez Podcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Chris Martinez, the CEO and co-founder of DUDEAgency.io. Martinez has been working in web design for years, first as the founder of WebsiteIn5Days.com, which was focused on creating websites and providing digital marketing support to solopreneurs. With […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

x

Pre-order your copy of
The Self-Reliant Entrepreneur