Building a Community Space
Find a Consultant Become a Consultant

Building a Community Space

Building a Community Space

By John Jantsch

Anytime you can gather two or more of your prospects, future prospects, clients and referral sources there is community building going on. Nothing grows a loyal customer like a connection to something bigger than the product or service you happen to provide.

I recently spoke to a group of retailers and suggested that community building was their greatest weapon against the chain stores. A great way for local merchants to make this concept tangible is to create a physical community space and allow the community members (prospects and clients) to use it for PTA meetings, lunches, anniversaries, and fund raisers. You can make the space available for free or charge a token amount, either way, your connection to the community grows.

This concept isn’t limited to retailers. Any office with meeting space can extend this service to clients and prospects.

If you know of a business that has employed this strategy in a unique way, I would love to hear about it.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


The Strategy Behind Building A Thriving Online Community For Your Brand
Marketing Podcast with Jenny Weigle In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She’s worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and […]
6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.