Building a Community Space

Building a Community Space

Building a Community Space

By John Jantsch

Anytime you can gather two or more of your prospects, future prospects, clients and referral sources there is community building going on. Nothing grows a loyal customer like a connection to something bigger than the product or service you happen to provide.

I recently spoke to a group of retailers and suggested that community building was their greatest weapon against the chain stores. A great way for local merchants to make this concept tangible is to create a physical community space and allow the community members (prospects and clients) to use it for PTA meetings, lunches, anniversaries, and fund raisers. You can make the space available for free or charge a token amount, either way, your connection to the community grows.

This concept isn’t limited to retailers. Any office with meeting space can extend this service to clients and prospects.

If you know of a business that has employed this stragegy in a unique way, I would love to hear about it.

The Role of Your Website in Guiding the Customer Journey
Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point. While prospects may discover your brand anywhere, you want to be […]
How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!