Finding Your Brand's Purpose [Podcast]

Finding Your Brand’s Purpose

Finding Your Brand’s Purpose

By John Jantsch

Marketing Podcast with Jeff Fromm
Podcast Transcript

Jeff Fromm headshotToday on the Duct Tape Marketing Podcast, I speak with Jeff Fromm, president of FutureCast, partner at the ad agency Barkley, and author of the upcoming book The Purpose Advantage: How to Unlock New Ways of Doing Business.

Through his work at FutureCast, Fromm studies consumer trends and consults with major brands on how to best reach their customers.

On today’s episode, Fromm and I speak about The Purpose Advantage and the major trend amongst companies to embrace a purpose-driven strategy. While it’s paid dividends for some major brands, like Glossier and Bombas socks, it’s been hard for others to make it work. We discuss what any business needs to know about creating an effective business model centered around a meaningful purpose.

Questions I ask Jeff Fromm:

  • What’s the best starting point for a brand who wants to define their purpose?
  • As brands embrace the purpose-driven movement, do they run the risk of disappointing their customers?
  • Is there a process to finding your business’s purpose?

What you’ll learn if you give a listen:

  • Why purpose needs to, metaphorically, be a verb for your business.
  • How to connect your purpose to your business model.
  • How finding your purpose can create a virtuous cycle.

Key takeaways from the episode and more about Jeff Fromm:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo_full berry_small

This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.

Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.

To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia


Podcast
How to Communicate Your Brand Story with Simple Marketing
Apple Podcasts | Android | RSSMarketing Podcast with Donald Miller In this episode of the Duct Tape Marketing Podcast, I interview Donald Miller, the CEO of StoryBrand. At StoryBrand every year Don helps more than 3,000 business leaders clarify their brand message. Combined, Don’s books have spent more than a year on the New [...]
Podcast
How to Get Started in Influencer Marketing
In this episode of the Duct Tape Marketing Podcast, I interview Chuck Swoboda, author, speaker, podcast host, and the Innovator-in-Residence at Marquette University.

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

close

Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system