Blogs, Web Sites and Email - Together At Last

Blogs, Web Sites and Email – Together At Last

Blogs, Web Sites and Email – Together At Last

By John Jantsch

Blogs are hot and with reason. They help you tell your story, generate tremendous search engine attention and create content that can be syndicated and read by a growing number of people.

Having said that, let me state that blogs are only a tool and not THE tool that so many “Internet Marketing Gurus” would have you believe. Blogs can and should be on every marketers list as a powerful way to integrate and supplement the primary marketing messages. If you look at blogs that way, then you can begin to understand the true value of adding a blog to your marketing mix.

    Every small business should have in the marketing and communication toolbox:

  • A Blog
  • A Content Rich Web Site
  • An Email Based Newsletter
  • Educational Based Printed Materials
  • White Papers Housed On Their Web Site
  • A Referral Strategy
  • A PR Strategy

. . . and a couple hundred other things!

The point is, let your marketing tools work together and you will find the greatest audience for your marketing message.


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