The Automatic Customer

The Automatic Customer

The Automatic Customer

By John Jantsch

Marketing Podcast with John Warrillow
automatic

Recurring revenue – now that’s business owner’s dream – or at least it should be!

Creating a model where customers come back over and over again is a powerful way to build ongoing momentum and perhaps more importantly it’s a way to build a business that’s an asset rather than a job.

For as long as I can remember I’ve been urging product business to create subscription add-on services and service business to turn their services into a consumable recurring revenue product.

The thing about business a business where your customer revenue is predictable is that it often requires you to create a system that others can operate independent of the business owner.

When you do that, it’s pretty easy for someone wanting to buy your business to see how it can still operate even when you are gone.

My guest on this week’s episode of the Duct Tape Marketing Podcast is John Warrillow, creator of the value builder system and author of Built to Sell. His newest book, The Automatic Customer: Creating a Subscription Business in Any Industry is available now on Amazon.

Warrillow had a subscription business and sold it to an organization that knew it could run without him – and it’s still ticking along nicely without him.

Questions I ask John:

  • How would you define a subscription business?
  • Could this be looked at as financing?
  • Where are some industries that are prime for a subscription model that aren’t currently using them?

What you’ll learn if you give a listen:

  • How to create a subscription business in just about any business
  • How your customers will change if you establish a recurring relationship
  • When a subscription services are actually favors for your customers

This episode of the Duct Tape Marketing Podcast is brought to you by Hostgator, where you’ll get 24 hour live support via chat, phone or email, 1-click WordPress installs, easy-to-use website builder, design services, marketing services like SEO and PPC, and for my listeners: a 30% Discount. Go to www.Hostgator.com/promo/ducttape


Podcast
The Benefits of Including Video on Your Website
Marketing Podcast with John Jantsch on Including Video on Your Website Video has become a foundational element in marketing. Why is video so important? It’s how people want to consume content. They want the ability to listen without reading, to be hands-free, and to just have the content coming at them. There have been numerous studies […]
Podcast
What Local Businesses Need to Know About the State of Local SEO
Marketing Podcast with Neil Crist Podcast Transcript Today on the podcast, I speak with Neil Crist, VP Product & Engineering at Moz. Moz is the leading industry expert on everything SEO, and in his role there, Crist leads the product and engineering teams in the creation of Moz’s portfolio of SaaS products. On today’s episode, […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x