Was a time a few years back when I would tell audiences of small business owners that “if they did not have a website, they weren’t really in business.”
Fortunately, small business owners have taken heed and now most concede they must indeed embrace the Internet – of course, now that’s really not enough is it? My soap box speech these days has evolved to something more along the lines of “if you’re not participating in social media and building a total web presence, you’re not really online.”
Even though you may think you have one of the world’s coolest websites, if you aren’t constantly adding educational content, finding new ways to connect with your markets online, building community around your ideas, and ultimately using your website as a tool to convert know, like and trust into try, buy, repeat, and refer – then you stand little chance of competing in your chosen industry these days.
I know you’ve heard plenty of late about social media, but this is really a bigger idea still. What I’m talking about is the total integration of your online and offline activity through the use of a primary web hub.
Want to learn more about this notion? Join me Wednesday, September 23rd at 2pm EDT for a free webinar, sponsored by Verizon, titled – How to Get More from Your Small Business Website. Enroll here. Looking forward to expanding your view of the web!