Are the Search Engines Tired of Your Home Page?

Are the Search Engines Tired of Your Home Page?

Are the Search Engines Tired of Your Home Page?

By John Jantsch

Dynamic content creation is a necessary part of your overall web strategy. Blogs and RSS feeds are being used by small businesses everywhere. Unfortunately, this has caused a bit of stagnation on the static portions of the site, namely the home page. If your home page never changes, the search engines will grow tired of visiting your site.

From a search engine standpoint, not to mention most users, the home page is still the first look. You can’t simply blog and call content creation done. If your home page has been indexed by the search engines, you can dramatically improve the search results for your home page and thus your entire site, by adding or changing that content every two weeks or so.

You don’t need to mess with the page design, titles, headlines or meta tags, just change out some portion of the body text content with new relevant, keyword rich content. This little practice tells the search engines that this page had something new, this page changes often, – this alone will improve your search results.


Tips for Getting Your Audience to Stay on Your Website Longer
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second or […]
Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It)
Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form and function. But the […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x