Using AI with Human Touch to Create Great Social Content
Today’s guest on the Duct Tape Marketing Podcast is Kate Bradley Chernis, co-founder and CEO of Lately.
Bradley Chernis started her career as a radio DJ, then started a marketing firm, and it was there that she identified a unique problem: Businesses need to create tons of social media content to get noticed online, but your content will only really stand out if it’s high-quality.
And that’s why she founded Lately. The tool uses AI to turn long-form content (think: blog posts, transcripts from webinars or podcasts, or even chapters from a book) into short-form content (AKA social media posts). Marketers can then take the content created by Lately and finesse it with a little human touch to create dozens of social posts in a fraction of the time.
Bradley Chernis and I talk about some of the biggest social media marketing trends today, and how Lately helps marketers stay ahead of their competition.
Questions I ask Kate Bradley Chernis:
- How did you go from being a rock and roll DJ to founding a social media writing tech startup?
- How does Lately work?
- Do you find that the AI works particularly well on any social platform, or do you need to personalize content for each channel?
What you’ll learn if you give a listen:
- How to strike the balance between automation and human touch.
- The difference between basic automation and AI.
- Why storytelling is an important element in social media.
Key takeaways from the episode and more about Kate Bradley Chernis:
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