Using AI with Human Touch to Create Great Social Content
Today’s guest on the Duct Tape Marketing Podcast is Kate Bradley Chernis, co-founder and CEO of Lately.
Bradley Chernis started her career as a radio DJ, then started a marketing firm, and it was there that she identified a unique problem: Businesses need to create tons of social media content to get noticed online, but your content will only really stand out if it’s high-quality.
And that’s why she founded Lately. The tool uses AI to turn long-form content (think: blog posts, transcripts from webinars or podcasts, or even chapters from a book) into short-form content (AKA social media posts). Marketers can then take the content created by Lately and finesse it with a little human touch to create dozens of social posts in a fraction of the time.
Bradley Chernis and I talk about some of the biggest social media marketing trends today, and how Lately helps marketers stay ahead of their competition.
Questions I ask Kate Bradley Chernis:
- How did you go from being a rock and roll DJ to founding a social media writing tech startup?
- How does Lately work?
- Do you find that the AI works particularly well on any social platform, or do you need to personalize content for each channel?
What you’ll learn if you give a listen:
- How to strike the balance between automation and human touch.
- The difference between basic automation and AI.
- Why storytelling is an important element in social media.
Key takeaways from the episode and more about Kate Bradley Chernis:
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Klaviyo. If you’re looking to grow your business there is only one way: by building real, quality customer relationships. That’s where Klaviyo comes in.
Klaviyo helps you build meaningful relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
What’s their secret? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf.
7 Steps to Scale Your Consulting Practice Without Adding Overhead
"This training from Duct Tape Marketing has exceeded my expectations and I couldn't be happier" ~ Brooke Patterson, VanderMedia