Advisory Boards as a Small Business Growth Tool

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Stephen and Andrew MacGill, father and son co-founders of PeerSight, stopped by the Duct Tape Marketing podcast recently.

PeerSight has created an online version of the proven “advisory board” model aimed at small business owners. PeerSight helps small business owners join an advisory board that matches their needs and then facilitates activities inside that board including regularly scheduled online meetings, content and expert advice.

They have also supplemented the program with forums and resources directories. They offer a free 60 day trial to see if the fit is right.

Not having anyone to bounce ideas off is the major complaint I field from small business owners. Forming an advisory group either on or offline is a great way to address that gap.


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