Add Interactive Features to Your Site

Add Interactive Features to Your Site

Add Interactive Features to Your Site

By John Jantsch

As web visitors become used to the interactive features found on many social media sites the expectations for such increases for all.

Audio, video and the ability to rate, review and comment are on the way to becoming standard features.

Small business marketers can take advantage of this trend towards interaction by using some very simple tools found at a site calledJS-Kit.

JS-Kit offers simple cut and paste javascript implementation of features for comments, reviews, ratings, navigation and polls. These functions can be built into just about any static HTML web page and add instant interaction without the need for serious programming or software upgrades.

Currently all the services of JS-Kit are free, but there are some hints that a subscription model is in the near future. Either way this is a great set of tools.

Below is an example of the review function. This tool allows visitors to vote on and comment on this post. Click the review link and you can see how it works. You could customize this and automatically add it to every post (although most blog software already allows comments) but the real power I think is to add this type of functionality to your static product pages or articles and encourage customer reviews.


The Role of Your Website in Guiding the Customer Journey
Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point. While prospects may discover your brand anywhere, you want to be […]
Adding Social Features to Your Web Site
The web has become a terribly social place and that raises the expectation of most web site visitors. The ability to add content, comment, rate, review, interact and share information found when surfing the web has become standard fare. by adding a few simple scripts and widgets you can easily add tremendous social functionality to […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.

x