How to Add Affiliate Marketing to Your Content

How to Add Affiliate Marketing to Your Content

How to Add Affiliate Marketing to Your Content

By John Jantsch

affiliate marketing

Marketing Podcast with Matt McWilliams

affiliate marketing In this episode of the Duct Tape Marketing Podcast, I interview Matt McWilliams, “The Affiliate Guy” and the President of Matt McWilliams Consulting.  He provides marketing consulting to small and medium-sized businesses ranging from retail clothing to music instruction.

Previously, he was the Internet Marketing Manager at Legacy Learning Systems in Nashville, Tennessee. Legacy’s ‘Learn and Master series’ has a mission of “Bringing Personal Dreams Within Reach,” making difficult skills, such as guitar, piano, drums, ballroom dancing, and more accessible through multimedia self-education courses.

In 2010, Matt won the Affiliate Summit Pinnacle Awards Affiliate Manager of the Year. The Affiliate Summit Pinnacle Awards are affiliate marketing’s most prestigious, competitive honor for the leaders in the space. He has also won awards from ABestWeb, the leading online affiliate community, for his affiliate management skills and advocacy of affiliate marketing. He won the 2009 Affiliate Manager of the Year award there as well as leading Legacy Learning Systems to be named Most Improved Affiliate Program (with over 70% of the votes) and a second-place finish for Best Affiliate Program.

Questions I ask Matt McWilliams:

  • In a way, there is a tremendous amount of crossover between the concept of referrals, strategic partners, and even networking. How can you see meshing those things together as a way to actually be a great business champ?
  • In a traditional referral model, I want that person to know the product, to know me, and to know the people who are actually referring the product. So does that take a whole different mindset and approach than the “Hey sell my product and you can get 10%”?
  • You see a lot of people who do the “5 best email service providers” reviews and it’s clear the one that they are promoting. Doesn’t that run the risk of being dishonest or if nothing else kind of disingenuous?

What you’ll learn if you give a listen:

  • What makes an affiliate and a strategic partner
  • When you should start affiliate marketing
  • Key mistakes that are made by first-time affiliate marketers
  • The best way to hire an affiliate manager

More about Matt McWilliams:

Like this show? Click on over and give us a review on iTunes, please!

Site domainsThis episode of the Duct Tape Marketing Podcast is brought to you by .site.

Have you ever tried looking for a domain name? Chances are that the first few options you tried were not available. You are not alone!

Now you have the power to change this. You can get the exact domain name that you want on new domain extensions such as .site. It is short, it is simple-to-understand and it literally means “website” so it’s perfect for any website that you might be building.

In fact, I got myself where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.

You too can get your very own .site domain for as low as $1.99. Visit Search for your unique .site domain and use code ‘selfreliance’ to get 50% off on your domain purchase.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

Should Your Business Be Utilizing Influencer Marketing
  Agency Spark Podcast with Paul Benigeri The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! […]
The Personal Brand Entrepreneur Show Podcast – The Ultimate Marketing Engine
John Jantsch sits down with host Bob Gentle on the Personal Brand Entrepreneur Show Podcast to discuss what marketing strategy is and his upcoming book, The Ultimate Marketing Engine. A lot of people tell you they have a marketing strategy when what they really have is a bunch of poorly thought-through things they plan to […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Get the 7 Step guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • Why strategy must come before tactics
  • Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system

Or simply text the word DUCTTAPE to 66866