The Google AdWords advertising program is a very good small business advertising option when employed correctly – even for local small businesses. One of the keys is to learn as much as you can about how the program works. It can be a bit overwhelming when you get started.
Here’s my suggestion: Find about two hours some weekend or evening and go through a very nice set of multimedia tutorials created by Google. Once you have completed this step you will find that you know most of what you need to get started right.