Marketing is essentially getting someone that has a need to know, like and trust you. Of course then you must turn that know, like, and trust into try, buy, repeat and refer.
That my friends is the entire practice of marketing summed up in seven little words that make up what I call The Marketing Hourglass.TM
The idea behind the hourglass is that you look at each of the seven stages and intentionally plan products, services, processes and touches that logically move prospects along to the point where they become customers and then receive such a remarkable customer experience they become repeat customers and referral advocates. I talk a great deal about building your hourglass in my book The Referral Engine.
If you do nothing but spend the time to fill in the blanks in each of the stages in the infographic below you will be miles ahead in your thinking about a simple, yet powerful approach to your marketing. Feel free to print, share and use the graphic to help build your marketing hourglass
Click on the image to enlarge and get a bird’s eye view of your entire marketing machine.