7 Different Kinds of Smoke
Find a Consultant Become a Consultant

7 Different Kinds of Smoke

7 Different Kinds of Smoke

By John Jantsch

The title of today’s post is a reference to a recent Owen Wilson movie – You, Me and Dupree. In the movie, Wilson’s character, Dupree, finds himself when he finally realizes that there are many ways to get to the same place. (Okay, that my interpretation anyway.)

One of the things that challenges many small business marketers is the fact that prospects get their buying information in many different ways. Some listen, some watch, some interact, some read, some lurk and some react for no apparent reason at all.

If you sense this to be the case with your ideal target market, the key is to develop a core marketing message and then deliver it in as many forms, mediums and channels as possible. In fact, you may find it worthwhile to develop a way to communicate your core benefits graphically. Some people get more from a simple diagram than they ever will from 20 pages of text.

In my own practice I even have clients that communicate in different ways. Some prefer a phone call, others won’t respond unless I send an email. I know that I have to develop tools and tactics that appeal to both.

Your marketing and lead generation should be developed in ways that allow you to be seen on the Internet, in print, in video, in audio. You should develop email campaigns, snail mail campaigns and, in a very specific way, even telemarketing campaigns.

It’s not enough to rely on advertising. Your lead generation should also include public relations efforts and a referral and word of mouth generating system.

When you develop this type of multi-foundational approach to your marketing you will find that your leads come to you more qualified and from many different places.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person.  But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that comes into contact […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.