Simple, effective and affordable
small business marketing

Small Business Owners and Independent Professionals. . .

Put Duct Tape Marketing to work for your business

• You can attract all the clients your small business can handle
• Work only with clients who value what you have to offer
• Significantly increase what you charge for your services

Simply follow our simple small business marketing systems, strategies and ideas.

That's right, small business marketing is a system...not an event. Most business owners fall prey to the "marketing idea of the week" and never seem to produce any significant marketing results with this chaotic approach to the most important facet of their business.

Duct Tape Marketing® is the first small business marketing program that treats marketing as an integrated system. At the core of the system is a series of steps and strategies, in various stages, that any business, regardless of size, can use to finally produce stunning returns from a consistent marketing effort. That's why Duct Tape Marketing has been called the World's Most Practical Small Business Marketing.

Monthly Marketing Leadership Teleseminar Series


Jan 12th - Seth Godin
Feb 10th - Marketing to Hispanics

Enroll here for reminders and updates

Presented by the Duct Tape Marketing Coach Network and iLinc

How Will You Grow Your Small Business This Year, This Month, Starting Today?
Get to know the Duct Tape Tools


Ultimate small business marketing systemThe Duct Tape Marketing System - A step-by-step self guided road map for creating the ultimate small business marketing system. Follow the steps, forms, and examples in 14 workbooks and 4 audio CDs and you can create a powerful marketing plan that brings stunning marketing results.


Duct Tape Marketing Coaching Marketing coaching services tailored to meet the needs of any size business or professional services provider. Services include complete one on one, personalized Duct Tape Marketing Coaching, Duct Tape Digital Technology Coaching, Duct Tape Power Marketing Groups, and individual Duct Tape Distance Coaching.


Duct Tape Small Business Workshops John Jantsch is available to present small business marketing workshops, seminars and keynotes to groups and associations. He is a presenter of popular marketing, social media, and digital technology workshops for organizations such as the Small Business Administration, American Marketing Association, Kauffman Foundation, Painting and Decorating Contractors of America, Associated Builders and Contractors, and National Association of the Remodeling Industry.

Additional Small Business Marketing Topics


Small Business Marketing Resources

Our pick of the best resources available to help small businesses get their design, advertising and direct mail needs covered.

Free Marketing Plans

Marketing is the most important, yet least understood, small business skill. It's not easy to find marketing consultants who truly understand what a small business owner needs to do to attract more clients and customers.

Free Sales Letters

Don't waste your time on another ad until you understand what really makes people buy. Once you know how it's like having the secret formula.

Strategies for Positioning

Small business owners must find ways to differentiate themselves. Until your firm can latch onto a position in a potential client's mind you will always compete on price.

Cheap Business Cards

Find the tools to grow your small business. Small business marketing materials, business cards, and brochures are the backbone of your marketing efforts.

Website Marketing Strategies

You can use a website and small business Internet marketing to grow your small business whether you want clients from around the block or around the world. Blow your competition away with powerful Internet tools.

Small Business Blogging Resources

A collection of helpful resources for the beginning Business Blogger.

Small Business Marketing Blunders

The greatest small business marketing blunder of all is to neglect the power of a referral system. Most of your clients come to you now by way of referral. Image what would happen if you were able to generate a flood of referrals without even trying.

Instant Press Release

This free small business marketing software can help small business owners instantly create powerfully written, perfectly formatted press releases to help generate leads, enhance Internet marketing strategies and increase referrals.

Great Referral Strategies

Free course by email lets small business owners learn the secrets of generating a flood of referral business.

Duct Tape Marketing Resource Center

Select resources to help you grow your small business, practice or territory.


 

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Become a Marketing Coach

Submit Your Articles to the Duct Tape Marketing Article Archive

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Duct Tape Marketing Podcast
Audio interviews and marketing tips delivered right to your iPod.

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Get the Book!

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Duct Tape Marketing:The World's Most Practical Small Business Marketing Guide - by John Jantsch. Foreword by Michael Gerber author of the E-Myth, afterword by Guy Kawasaki. More info...

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Get the Software!

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Marketing Plan Pro powered by Duct Tape Marketing - Now the best selling book is a software planning tool! More info...

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What's New on the Blog

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What Others are Saying
about Duct Tape Marketing

Forbes logoVoted a Forbes Favorite for small business and marketing
"Clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't."
- Forbes magazine

Entreprenuer magazine cover"For growing businesses in search of some great marketing ideas, Duct Tape Marketing is a worthwhile online pit stop."
- Entrepreneur Magazine

"Kansas City based marketing consultant and entrepreneur John Jantsch has earned a large following among small business owners with his Duct Tape Marketing Web site, where he dispenses tips, strategies, and tactics to help entrepreneurs expand their businesses."
- Business Week

"Duct Tape Marketing is required reading for any marketing professional interested in continuous, breakthrough ideas that impact and influence customers. Its brilliance is often in its simplicity, and John’s ideas work again and again."
- Matt Heinz

"Thanks for putting up such great content. Between you and Seth Godin, I'm actually exited about marketing."
- John Ross

"I have read your book and I am impressed with the "hands on" approaches you use. Having taught marketing at the MBA level I appreciate your book for getting past the theoretical approaches that are so commonly used."
- Thomas Lowther, Senior Director, American Institute of Architects

Inc. magazine cover"A great resource for small business owners looking for hands-on marketing ideas they can use today. John Jantsch's daily posts discuss what works -- and what doesn't -- when marketing a small business."
- Inc. Magazine

"Business blogger John Jantsch, a Kansas City marketing consultant, has built quite a following with his Duct Tape Marketing site. The blog provides small-business readers with successful marketing techniques that don't require a large budget to execute."
- Harvard Business School

"I just wanted to let you know that your newsletter and the ideas that are presented are awesome!!! Thank you for your enthusiasm, motivation, and just plain ole' good advice."
- Mike Strom, Senior Account Manager, www.xo-one.com

"The Duct Tape Marketing Small Business Marketing System is the superhighway to take your marketing from where it is now to where you want it to be!"
- John Dunn, Duct Tape Marketing Authorized Coach

"John Jantsch has done one heck of a job of putting the pieces together for you. Follow the roadmap, learn from the examples, and get ready for flood of new business!"
- Bob Bly, Copywriter www.bly.com

"I'm dizzy with optimism after spending the past two hours scouring the Duct Tape Marketing site. What a gold mine. You've saved me a lot of time and effort by combining so many good things on one site: tons of ideas, blogs, newsletters, meetings, resources, referrals, you name it."
- Larry Blow, Transrapid International-USA www.transrapid-usa.com

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The Duct Tape Marketing
Tool Box


  • The Ultimate Small Business Marketing SystemDuct Tape Marketing System

    Learn the master principles and marketing strategies from someone who has helped thousands of small owners grow their businesses with this proven step-by-step system.

  • Referral Flood

    How to create a flood of new business without spending one dime on advertising.