How Do You Cultivate Work You Love?

How Do You Cultivate Work You Love?

How Do You Cultivate Work You Love?

By John Jantsch

Marketing Podcast with Cal Newport

Cal Newport

photo credit: Helal Al-Helal via photopin cc

Common wisdom suggests that if you love what you do you’ll do just fine. I’ve found that while passion for your chosen line of work is certainly important – if you don’t get good and what you do and people don’t value what you do – money will not necessarily follow.

My guest for this week’s episode of the Duct Tape Marketing Podcast, Cal Newport author of So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love, takes this even farther to suggest that skill, not passion, is the key to successfully finding work your love.

The problem with “Follow your passion” it that it assumes you have preexisting passion and that if you match this passion to your job you’ll enjoy that job.

Newport advocates cultivating your passion as a more realistic approach.

“Cultivate” implies that you work toward building passion for your job. It requires you to approach your work like a crafstman. Honing your ability, and then leveraging your value, once good, to shape your working life toward the type of lifestyle that resonates with you.

Cultivating a passion requires you to try new things in order to discover what you’re good at and then take the time to get so good you come to enjoy it.

This approach is a lot like starting a business. In the beginning you have an idea about who you want to serve and what you want the business to become, but quite often as you experiment with how to build it you find that it naturally evolves into something very different.


Podcast
How to Make Your Brand Unskippable
Marketing Podcast with Jim Kukral Podcast Transcript Today on the podcast, I chat with marketing and branding expert Jim Kukral. He is a keynote speaker and author of several books, including his latest, Your Journey to Becoming Unskippable in Your Business, Life & Career. As an entrepreneur, he has started and sold two of his […]
Podcast
Flex Your Curiosity Muscle to Grow Your Business
Marketing Podcast with Diana Kander Podcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I speak with Diana Kander. She is a New York Times best-selling author, entrepreneur, keynote speaker, and innovation consultant. As a serial entrepreneur, Kander learned a lot of important business lessons along the way. She shared these in her first […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x