What's on the Back of Your Napkin?

What's on the Back of Your Napkin?

What's on the Back of Your Napkin?

By John Jantsch

Marketing podcast with Dan Roam (Click to play or right click and “Save As” to download – Subscribe now via iTunes

Dan Roam Back of the NapkinDan Roam, author of The Back of the Napkin, thinks that any problem can be solved with a picture. And that anybody can draw it. With Dan’s new book Unfolding the Napkin he has completed a set of tools that show anyone how to use picture not to simple tell a story, but to solve any business problem.

I think the idea of using simple hand drawn pictures to solve problems is a very revolutionary idea. This book is not about using art to tap your creativity it is a systematic approach, complete with exercises, to visual problem solving presented in a mock four day workshop. Everyone processes information visually, including those who are visually impaired, and that fundamental reality explains a bit more why this approach is so important.

Dan readily admits this approach has nothing to do with drawing. It is a systematic approach to understanding how our brain processes information visually. Once you understand that you have a leg up on how to break any problem down visually and communicate it more effectively visually. I’ve heard Dan say, and I do believe it’s true, the person who can communicate the problem best will win. Think about selling situations. A salesperson who can demonstrate the clearest and simplest understanding of what your problem is will probably get the order.

Dan offers some free tools from the Unfolding the Napkin that help illustrate the power of his approach.

This is a valuable read for anyone charged with selling, communicating and leading.



GoToWebinar is the presenting sponsor of the Duct Tape Marketing podcast.

The halftime break is presented by Constant Contact


Podcast
Managing an Expanding Business, With Your Mission Guiding the Way
Marketing Podcast with Matt Scanlon Podcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to notice other ways to serve […]
Podcast
Becoming a Great Leader, No Matter What Field You’re In
Marketing Podcast with Jason Kander Podcast Transcript Since recording this interview, Jason Kander announced that he was taking a step back from political life to deal with depression and PTSD symptoms he was experiencing as a result of his tour in Afghanistan. Kander bravely and candidly addressed his decision, in an effort to destigmatize mental illness […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x