What's Your Free Soup To Go Strategy?
Find a Consultant Become a Consultant

What's Your Free Soup To Go Strategy?

What's Your Free Soup To Go Strategy?

By John Jantsch

soupI write about exceeding expectations in business quite often. I happen to think it’s one of the secrets to success in business and life.

The thing is, it’s not really that hard sometimes because people have grown to expect so little. Just giving a little something extra, after the deal has been agreed to, can go a long way towards creating good will and word of mouth.

For example, my wife and I tried out this new restaurant in town – . Meal was great, service very cheery, atmosphere appropriate, price in line. All of these things added up to a nice experience that had us agreeing to come back some time. But, when our server brought the check she also brought a pint of soup in a go container and told us to let them know what we thought of it.

Now I’m not just going back, I’m sitting here at my computer telling your about Cafe Augusta. As I said, that soup didn’t set them back much, but I had found memories of my visit the next day over a bowl of warmed up soup.

So, what your soup to go strategy? Can you add something to the box, repair something for no charge, provide a free analysis of other systems, or give free stuff from your strategic partners?

I would love to hear your stories and examples of this concept.

Image credit: avlxyz

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


How To Make Your Clients Successful So They Never Want To Leave
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this […]
How To Grow Your Business Like A Weed
Marketing Podcast with Stu Heinecke In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.