Weekend Favs January Fifteen

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My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr.

Image credit: Tobias Millauer

Good stuff I found this week:

Fiverr – a marketplace where people all manner of services for $5. There are some really interesting offers for business and pretty entertaining read.

OnePage – interactive one page business cards for the web. You can create a page that lists all of the ways to contact you and then embed the card in multiple pages.

Anatomy of a WordPress theme – from Yoast, this infographic should be required reading for anyone that uses or teaches people how to use WordPress.


Fiverr, OnePage, WordPress Yoast

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  1. I agree with you about Anatomy of a WordPress Theme — I’ve been using WordPress as a blog for years and just recently started using it as a CMS. Just went to OnePage and I am playing with it. It looks like it could be a good complement to my business website (and my personal one, and my genealogy one…)

  2. I agree about WordPress, I use it for both blogging and as a CMS for different clients. I’ve checked out OnePage and I’ve signed up. It looks like it could be a good supplement to my business website (and my personal site, and my genealogy site…). Thanks for pointing it out!

  3. Hey John,

    Your business card link got me thinking about something I learned a long time ago about making a grand slam impression quick.

    One of the best pieces of advice I ever received was that your customer doesn’t “want” your product – in fact, it’s an obstacle between them and the results they want.

    People want the result, the outcome, their desire, their problem solved; not a consultant.

    In the instance of weight loss, people don’t want a book or a training or support – they want the weight off of their body.

    So one of the best things you could do is focus your title entirely on the problems they want to solve or what they desire.

    Gary Bencivenga, the world famous long form direct response copywriter talked about this in his “100 Seminar”. He said that when people used to ask him what he did and he told them that he was a copywriter, they’d think it was copyrighting.

    Then when he told them that he wrote advertising they’d start asking if he wrote the ads for the penny savers, he’d have to again explain that it was different.

    So, finally he came up with a solution. When people asked him what he did, he started telling them, “You know how all business owners want more business? Well, I help business owners get all the new customers that they want.”

    Simple. Clean. To the point.

    And if the person was a business owner, naturally, they’d want to know more.

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