Web Analytics and Google

Web Analytics and Google

Web Analytics and Google

By John Jantsch

Google Analytics, is a great, free tool to help you better understand where you traffic is coming from, what keywords are generating traffic and even how your landing pages are converting. (I’ll be doing a podcast on this soon!)

Google recently revamped the tool and now it’s even better.

Here are some of the improvements:
* Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
* Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
* Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
* Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.

Some great resources:
Google Analytics Blog – Official Google blog from the Analytics team
Conversion University – Articles on traffic and conversion
Free 7 day Google Analytics mini-course

And, on a related noteGoogle purchased Feedburner (the leading blog and podcast RSS metrics provider) and will certainly be looking to create a one source for web metrics tool that includes RSS feeds. Should be interesting. What a success story for the folks at Feedburner too.

So, how are you tracking your leads and conversions? Are you?


5 Steps to Effective Keyword Research
If you want to rank well in search results, you have to undertake keyword research. This is the process of researching the search terms that users actually enter into search engines. The way that you think about the solution your business offers might be different from the way a prospect thinks about their problem they’re […]
Why Being a Podcast Guest Is Your Secret SEO Weapon
We all know that there’s a lot of SEO value in generating your own content. Blogs, videos, webinars, and podcasts are all great ways to build your brand’s online reputation, drive more traffic to your site, and boost your SERP standing. But creating your own content takes a lot of time and effort. Fortunately, guest […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.

x