VistaPrint's Blue Ocean Strategy

VistaPrint's Blue Ocean Strategy

VistaPrint's Blue Ocean Strategy

By John Jantsch

VistaPrintVistaPrint has been around on the web long enough for most people to know something about them.

Their success has not been an overnight sensation, but it is a great story. I got the chance to hear VistaPrint founder Robert Keane talk about his story and influence that the book Blue Ocean Strategy had on the creation and implementation of his business plans.

VistaPrint, once known primarily as a low cost (cheap or free) provider of business cards has morphed into one of the largest providers of marketing tools for small business in the world.

VistaPrint’s services now include graphic design, copywriting, and creative services. In addition to offering a full compliment of printed materials, such as business cards, brochures and stationary, they also now offer signage, promotional items, websites and direct mail services.

If you haven’t looked at VistaPrint in a while, I would suggest having another look. They have assemble an impressive small business offering.

Reblog this post [with Zemanta]

A Small Business Guide to Paid Content
If you’re a small business out in the world today, it can feel like your competition is everywhere. The ubiquity of the internet means that anyone, anywhere, can turn to any provider to get the goods or services they need. In an environment like that, what can you possibly do to stand out from the […]
The Value of Discoverable, Shareable, and Useful Content
Marketing Podcast with John Jantsch About Creating Useful Content There’s no way around it, there are a lot of marketing channels today. I’m counting eighteen as of now (which can obviously change very quickly). When I started my business we had six or seven ways to reach our prospects and customers. A lot has changed. […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x