VistaPrint's Blue Ocean Strategy
VistaPrint has been around on the web long enough for most people to know something about them.
Their success has not been an overnight sensation, but it is a great story. I got the chance to hear VistaPrint founder Robert Keane talk about his story and influence that the book Blue Ocean Strategy had on the creation and implementation of his business plans.
VistaPrint, once known primarily as a low cost (cheap or free) provider of business cards has morphed into one of the largest providers of marketing tools for small business in the world.
VistaPrint’s services now include graphic design, copywriting, and creative services. In addition to offering a full compliment of printed materials, such as business cards, brochures and stationary, they also now offer signage, promotional items, websites and direct mail services.
If you haven’t looked at VistaPrint in a while, I would suggest having another look. They have assemble an impressive small business offering.