Using Viral Video in Small Business Marketing

Using Viral Video in Small Business Marketing

Using Viral Video in Small Business Marketing

By John Jantsch

I had a great visit with Bob Thacker, senior vice president of marketing and advertising at OfficeMax, for a recent episode of the Duct Tape Marketing podcast. Bob is the inspiration behind some very clever viral campaigns of late for office supply retail giant.

I wrote earlier about the “Penny Pranks” hidden camera series of videos featuring a comedian trying to make purchases around New York City using nothing but pennies. The videos were very successful and highlighted the chain’s back to school message. I think this is a very solid example of the use of viral video that even the smallest business can follow.

Thacker is also associated with the chain’s well documented “Elf Yourself” campaign. While this campaign was far more successful in terms of traffic and awareness, it was far less tied directly to a message or theme that could help sales and much more of an attempt at brand awareness, a much tougher play for the small business. Look for the elves to return in some fashion once again in Q4!

AT&TThis episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Reblog this post [with Zemanta]

How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]
Five Tips That Make Asking for Referrals Less Intimidating
Asking for referrals can be tough. It can feel like you’re being pushy or imposing on someone’s time. But in reality, the majority of happy customers are more than willing to give a referral when asked. While the first hurdle in asking for referrals is getting over your own insecurities or mental blocks associated with […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x