Using Social Media to Drive Offline Behavior

Using Social Media to Drive Offline Behavior

Using Social Media to Drive Offline Behavior

By John Jantsch

This Local Color video, featuring creative small businesses around the globe, is part of a marketing series sponsored by HP

I’ve said it before and I’ll say it again, social media tools are killer for the small local business trying to drive people offline and into their businesses and to build deeper relationships with existing local customers.

For this episode of Local Color I met Scotty Wise an Indiana restaurateur and owner of Scotty’s Brewhouse that is has his business booming through the use of social media. The key in his case, and I think for any local business, is to move beyond simply building a Facebook page or Twitter feed and to look for ways to deeply integrate social media into everything you are doing.

In the case of Scotty’s Brewhouse, not only do they Tweet and use Facebook, they sponsor events that involve social media, use Foursquare to reward frequent customers and even built iPads into the booths at their newest store to allow existing customers to interact in deeper ways, connect on Twitter, sign up for their eclub and what videos of their meals being prepared. There’s even a Scotty’s iPhone app so you can order ahead, get coupons and learn about special events.

Think about how you can embed social media into every interaction and the ROI will skyrocket.


Think Like An Editor
I’m writing a series of posts over at Colourlovers for HP and what follows below is an excerpt from today’s post. I’m also doing some fun video interviews with real small business called Local Color. So often content producers have no real plan. If they write a blog they simply decide that day what they […]
Join Guy Kawasaki, David Meerman Scott, Chris Brogan and Me
On May 6th at 9am PDT I will be joined by Guy Kawasaki, author of Art of the Start, Chris Brogan of ChrisBrogan.com and David Meerman Scott, author of World Wide Rave to discuss taking your brand online. This is the fourth in a series of five webinars brought to you by HP, creators of […]

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