User Generated Advertising
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User Generated Advertising

User Generated Advertising

By John Jantsch

A political yardsign with user personalizationThis clever political candidate has produced a unique yardsign. The sign features the candidates’ name and likeness as well as a large white space that allows supporters to fill in their own personal message of why they are voting for him.

This is a brilliant application of offline social media and user generated content and gives the campaign hundreds of potential marketing messages and a variety of eye-catching signs instead of the same old boring uniform sign that blends into the landscape. (I suppose this could be misused, but let’s focus on the positive)

This same approach could be used by a plumber, home remodeler, non-profit agency, school, church, or real estate agent in some pretty creative ways.

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