User Generated Advertising
Find a Consultant Become a Consultant

User Generated Advertising

User Generated Advertising

By John Jantsch

A political yardsign with user personalizationThis clever political candidate has produced a unique yardsign. The sign features the candidates’ name and likeness as well as a large white space that allows supporters to fill in their own personal message of why they are voting for him.

This is a brilliant application of offline social media and user generated content and gives the campaign hundreds of potential marketing messages and a variety of eye-catching signs instead of the same old boring uniform sign that blends into the landscape. (I suppose this could be misused, but let’s focus on the positive)

This same approach could be used by a plumber, home remodeler, non-profit agency, school, church, or real estate agent in some pretty creative ways.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND


6 Simple Ways to Get Your Customers Talking
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company […]
Generating referrals is your highest payoff activity right now
Many businesses have been displaced during this game-changing pandemic. I hope that you are not one of them. One of the things, however, that few people are talking about is that the massive changes being experienced by businesses are also being experienced by customers. In other words, buyers are being displaced from long-time providers or […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.