USA Today's Ask an Expert Steve Strauss on Duct Tape Markting

USA Today’s Ask an Expert Steve Strauss on Duct Tape Markting

USA Today’s Ask an Expert Steve Strauss on Duct Tape Markting

By John Jantsch

Marketing podcast with Steve Strauss (Click to listen, right click and Save As to download – subscribe now via iTunes)

Small business owners have lots of questions, particularly it seems, as business gets harder to come by during lean times. So, for this episode of the Duct Tape Marketing podcast I thought I would go to someone who spends a lot of time answers small business owner’s questions – none other than USAToday’s Ask an Expert Steve Strauss.

Steven is one of the country’s leading small business expert. An internationally recognized lawyer, columnist, and speaker, Steve is also an author of 15 books. Steve’s business column, Ask an Expert, appears weekly at

I asked Steve a lot of questions including:

  • How he chooses questions to answer for his column
  • Is this a good time to start a business?
  • Best ways to approach starting a business?
  • What “shoe string” ideas should you be using?
  • What’s the value of social media for small business?
  • What is the best use of time and effort for your small business?

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Was a time a few years back when I would tell audiences of small business owners that “if they did not have a website, they weren’t really in business.” Fortunately, small business owners have taken heed and now most concede they must indeed embrace the Internet – of course, now that’s really not enough is […]

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