Complete Guide to Creating a Marketing Strategy that Actually Works The Ultimate Marketing Strategy Workbook

The Ultimate Marketing Strategy Workbook
You'll have access to everything you need to build your brand and grow your business. We've put together worksheets that will help you understand the market, identify your target audience, and create a core mission that customers can trust.

The exact same worksheets we use!
Referral Generation Workbook

When you download the workbook today.....

you'll receive a complimentary workbook walk-through video from John Jantsch. He'll explain each page and show you how to use it for maximum impact.

What's Inside

This 10-step workbook is designed to be a practical guide that helps businesses identify their target audience, understand their unique value proposition, and develop a marketing plan that reaches and engages their ideal customers through competitive research. The workbook contains a series of exercises; starting with identifying the ideal customer and progressing to developing a complete customer journey map that is tailored to their needs.

By following the exercises in the workbook, businesses can develop a clear and effective marketing plan that helps them achieve their business objectives.

Why You’ll Want This Book

It is a guide to creating a marketing strategy for your business that will help you reach your goals and build a brand people love. Whether you’re just getting started or are ready to take your brand to the next level, this workbook provides everything you need to create a strong marketing strategy.

  • Understand the steps needed to grow a loyal customer base and build a brand people can trust (Create a core message they want to be a part of)
  • Get to know your market and your competition (Create audience engagement with what your business offers)
  • Learn how to create a new kind of complete customer journey (Remember; some of the most important moments happen after the sale)

The exact same worksheets we use with our clients!

But Don't Just Take Our Word For It

See What Our Customers Are Saying...

“I started my business with tools from Duct Tape Marketing, so almost all my growth can be directly or indirectly attributed to the network somehow."

Dean Heasley

Nashville Marketing

What’s Inside

The Ultimate Marketing Strategy Workbook is a key tool to engage with your customers and understand marketing strategy. It's full of worksheets, forms, and checklists that will make you a master at marketing your business. You’ll find pages on...

  • Ideal customer persona development tools
  • Competitive research process
  • Core message development tools
  • Customer journey mapping tools
  • Brand identity audit checklist and more...

The exact same worksheets we use with our clients!

  Workbooks that Work for You  

Get the Entire Duct Tape Marketing Workbook Collection

Referral Generation Workbook

Essential tools for turning referral generation into an intentional tactic.


Who is this workbook for? Looking to create a clear path for external, internal, and networking referrals. The cost per customer acquisition can be high so this referral workbook was designed to help you to keep your customers happy and increase ROI.
SEO Booster Workbook

Boost your online presence using these search engine marketing strategies and tactics!


Who is this workbook for? Search Engine Optimization or SEO is the process of improving your site's organic traffic. Good SEO makes it easier for search engines to refer your site to potential customers and therefore is critical to overall site visibility online. It can be intimidating to someone not familiar with the field. But you can skip all of that with this workbook. Inside you will find clear and useful instructions, recommended services, and organization mapping.
Content Accelerator Workbook

Create quality content quicker and faster than ever using these content marketing planners and tips!


Rethinking The Customer Journey

Another workbook designed to help you stand out from the crowd and make your competition irrelevant.


The Ultimate Marketing Strategy

A workbook designed to help you stand out from the crowd and make your competition irrelevant.


Who is this workbook for? Anyone struggling to figure out their brand identity and core message, what are the benchmarks for their industry, who they should be targeting, and where. A great product or service can only reach its potential with a great business plan.
Website Essentials Workbook

Essential planning and strategies for designing a successful website!


Who is this workbook for? If you are looking to build or redesign a clear and easy-to-navigate website for your business then this workbook is for you.

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