Trick or Trust?
Find a Consultant Become a Consultant

Trick or Trust?

Trick or Trust?

By John Jantsch

When it comes to direct mail letters, getting the envelope opened is a very big part of the game. I get asked often what should go on the outside of an envelope to get a prospect to open the letter.

As always part of that depends on the list. If this letter is being sent to a group of existing clients you many want to give some hint as to what’s inside.

If you are sending your offer to a list of suspects who don’t know you, I prefer a little mystery. Make the envelope as simple as possible so they are curious about the contents. I would test a plain white envelope with just return address. Don’t do as so many companies do and try to disguise the letter as some official IRS or bank business. This type of trickery may indeed get more of your envelopes opened, but by dubious means. What kind of message does that send.

Trust is the most important part of the small business marketing hurdle. Don’t prove yourself untrustworthy before you get a word out.

Free eBook 
7 Steps to Scale Your Consulting Practice Without Adding Overhead

The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND

How to Put Your Website At the Center of All Your Marketing
Your website is the heart of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content. Everything else that you do online should drive visitors to this website. But that’s just it, there are a lot of other online channels to consider, from […]
The Key to Online Advertising Is Tracking Results
In the olden days, advertising was an expensive and risky prospect. Brands would spend lots of money up front on print ads, television commercials, or radio spots. Next, they’d hire an advertising firm to create and execute the concept. Then, they’d have to buy the air time or ad space. And they did all this […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.