The Trend Towards Lean Startups

The Trend Towards Lean Startups

The Trend Towards Lean Startups

By John Jantsch

Marketing podcast with Eric Ries (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)

The Lean StartupThere is a bit of a movement afoot in the startup world called the Lean Startup. While the word lean might conjure up notions of cheap, it’s really about taking a scientific approach to innovating, measuring and responding in ways that stop companies from wasting time and money.

The basis of the concept, as applied to startups, comes from the Lean manufacturing world popularized by Toyota. Lean manufacturing is a production practice that considers the expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for elimination.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Eric Ries, entrepreneur in residence at Harvard and author of The Lean Startup.

In The Lean Startup, Ries attempts to show entrepreneurs how to bring the principles of Lean manufacturing and agile development to innovation.

According to Ries, startups that apply the lean method will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come.

While the application in the real world can get very complex the concept is rather simple – using a cycle of build, measure and learn, startups can determine what works and what doesn’t and make the necessary changes and fixes or determine to end the ideas altogether.

One of my favorite case studies in the book involves a tool I use everyday – Dropbox. Drew Houston, CEO and Founder of Dropbox applied Eric Ries’s Lean Startup concepts and started iterating their product much faster in order to test what customers really wanted, early and often. Using Lean Startup principles, in just 15 months, Dropbox went form 100,000 registered users to over 4,000,000.

Anyone can participate in the movement and learn about the principles by joining or starting a Lean Startup Meetup Group – find one here.

You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or

Order your copy of
The Self-Reliant Entrepreneur

by John Jantsch

“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way

Crafting Growth-Focused Content for Your Business
Marketing Podcast with Lance Cummins Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with Lance Cummins, founder and President of Nectafy, the growth content company. If you know anything about marketing today, you know that it’s all about content. But with that word getting tossed around so frequently, it sometimes […]
Creating Online Courses That Work for Your Students and Your Business
Marketing Podcast with Justin Ferriman Podcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Justin Ferriman, co-founder and CEO of the learning management system LearnDash. Ferriman became interested in learning management systems (LMS) when he was doing some research for a consulting engagement that he had, and he discovered that there […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.


Get the guide to growing your small business

In the 7 Steps to small business marketing success you'll learn:

  • check
    Why strategy must come before tactics
  • check
    Why and what customers really buy
  • How to make Google your new best friend
  • How to install an integrated marketing system