Telling the Story of You – Duct Tape Marketing

Telling the Story of You

Telling the Story of You

By John Jantsch

Marketing Podcast with Judy Carter

The message of you

photo credit: Will Tull via photopin cc

Storytelling in business is a hot topic. Marketers, leaders and brand builders are all encouraged to create narratives around their business, culture and even products. Pay attention to a great deal of the television advertising you see today and you’ll find that many possess a little story about who you could become if you only bought their product.

Stories possess the power to drive emotional reactions, simplify complicated ideas and create immediate connection between the storyteller and recipient.

I’ve long professed the value of creating a personal marketing story as part of your marketing message.

My guest for this week’s episode is Judy Carter, a comedian, magician, motivational speaker, and author of four books on comedy and self-improvement including – The Message of You – Turn your life story into a money making speaking career.

Carter tells a funny story about how she got into comedy. She was a magician and on one evening the props for her show went missing, but the promoter said she had to go on anyway. She went on and told joke after joke about her mishaps and another promoter of comedy shows hired her to tour through all of his clubs.

In The Message of You Carter talks not only about stories, but how to find and use your story as a pivotal element of your personal brand.

She talks about finding your story in a number of classic story types. I particularly like what she calls the Signature Heart Story – a story that gets under people’s skin and takes them on an emotional journey that can truly inspire change and transformation.

The Message of You is also filled with some exercises aimed at helping you find your story and then use it as a tool to promote your business through public speaking.


Podcast
Important Changes to the Google My Business Tool
Marketing Podcast with John Jantsch on Important Changes to the Google My Business Tool Do you know about the Google My Business tool? Google has been playing around with the idea of a local directory for years, but it seems like they’ve really settled into Google My Business. They’re bringing everything together under the Google […]
Podcast
Setting Priorities to Make Time for What Matters
Marketing Podcast with Laura Vanderkam Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Laura Vanderkam. She is the author of several time-management and productivity books, including her latest, Juliet’s School of Possibilities: A Little Story About the Power of Priorities. Vanderkam is the author of several other time-management and productivity books, […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x