Email service provider Exact Target has been doing some very valuable research of late called SUBSCRIBERS, FANS, & FOLLOWERS. More importantly, I guess, is that they have been sharing this research and I think you should go grab this fascinating read.
Below is a pretty cool interactive tool that introduces us to the 12 distinct consumer personas they turned up online. Studying this kind of behavior allows you to get to know your audience based on their personalities, not just their demographics.
Go play around with the tool above for a bit, go download The Social Profile report
Interesting idea if it can be leveraged to create better communication between yourself and users. The question I have, would be how can you use a customer’s personality type to optimize content? How would it change your articles? Everyone segments certain geographic and language demographics in their articles (thanks to tools like Google Analytics), and it appears that this tool could provide another dimension on top of that. Interesting tool; thanks for the heads up
Jason
http://twitter.com/StartupSidekick (Follow me on Twitter for fresh entrepreneurial advice)
Interesting idea if it can be leveraged to create better communication between yourself and users. The question I have, would be how can you use a customer's personality type to optimize content? How would it change your articles? Everyone segments certain geographic and language demographics in their articles (thanks to tools like Google Analytics), and it appears that this tool could provide another dimension on top of that. Interesting tool; thanks for the heads up
Jason
http://twitter.com/StartupSidekick (Follow me on Twitter for fresh entrepreneurial advice)