The Next Evolution in Office Printing

The Next Evolution in Office Printing

The Next Evolution in Office Printing

By John Jantsch

I’ve been buying printers for twenty years or so (my first laser printer cost $2500 in 1990) and back in the day if you lost that disc full of printer driver files that came with your printer you were doomed to a day or so of trying to get your printer to work with your new computer.

The driver technology, although much simpler and mostly downloadable online, has remained intact for most of those twenty years.

This week HP announced what I think is an awesome advance called ePrint.

Now you can connect an HP printer to the Internet, no computer required, and print to it from an e-mail capable device, from anywhere you happen to be. HP ePrint technology allows you to attach a document you wish to print to an e-mail message that you forward to a Web-connected printer using any device with an Internet connection. There is no printer driver to install. Instead the printer is assigned a unique e-mail address when you register it before first use.

I know I would start my day at my home office and send a couple files to my office printer to be waiting when I got to the office and I can image hotels adopting this approach to make it easier for business centers to print from the room. Even in the office printing from a smart phone or iPad will be much easier too.

The introduction of this technology comes with a host of web enabled all in one printers starting at $99 and other enhancements such as cloud file storage and an app store for various specialized printing solutions.

For me, I’m just hoping I never have to download another printer driver again!

Disclosure: Over the last few years HP has sponsored various programs on Duct Tape Marketing, but I’m not being paid to talk about this cool new technology.

The Mildly Inauthentic Nature of Social Media
I wrote a bit of an off the cuff post on Facebook yesterday that drew far more interaction and conversation than I expected. I think in part because it came dangerously close to defining an uneasy feeling that many people have about sharing in networks like Facebook. They can’t quite put their finger on it, […]
Do You Ever Feel Stuck In Your Business?
I’ve owned my own business for 28 years now and I can tell you that I’ve never quite figured out the delicate balance between me telling want my business what it wants to be and my business telling me what it wants to be, but I have come to recognize that struggle. Last week I […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!