The Hitchhiker's Guide to Social Media Marketing – Duct Tape Marketing

The Hitchhiker's Guide to Social Media Marketing

The Hitchhiker's Guide to Social Media Marketing

By John Jantsch

Back in high school I had a great English teacher (I may not have left him with that impression at the time) that was very into science fiction. He made us read Robert A. Heinlein and all 1200 pages of Atlas Shrugged, but I also discovered Douglas Adams and The Hitchhiker’s Guide to the Galaxy (A series of books now known as a “trilogy in five parts.” If fact, if you’re feeling particularly smug some day go ask a bookseller for the fifth book in the Hitchhiker Trilogy and see if they flinch.)

know where your towel isThere’s an underground of H2G2 followers that can frame any argument or challenge with a bit of advice from the series. The other night I was reading – The Salmon of Doubt: Hitchhiking the Galaxy One Last Time. It is a posthumous collection of previously unpublished material by Adams and consists largely of essays about technology and life experiences.

I stumbled across this bit of wisdom and thought to myself this is the perfect way to frame the reluctance some small business owners feel when it comes to new technology and, in particular, social media.

In the words of Adams:

“Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. Anything invented after you’re thirty-five is against the natural order of things.” — Douglas Adams

I don’t know what to do with this so much as to accept its reality, don’t panic, and be mindful of it as I continue to marvel and the brave new world we live in.

Image credit: jonathanjoni


Taking Relationship Marketing to the Next Level
Marketing Podcast with Zvi Band Podcast Transcript Today on the Duct Tape Marketing Podcast, I chat with Zvi Band. He is a the founder of Contactually, and a hacker and community builder. Contactually is a smart CRM tool that can help you manage relationships in the long term. He’s also invested in growing relationships and […]
The Ins and Outs of Marketing Automation
Marketing Podcast with Jason VandeBoom Podcast Transcript Today on the Duct Tape Marketing Podcast, I visit with founder and CEO of ActiveCampaign, Jason VandeBoom. ActiveCampaign is an SaaS solution built in the cloud that is focused on marketing automation. Managing everything from email campaigns to SMS messaging to sales and CRM is possible through the […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Looking to get your business higher search rankings, more exposure, and more leads?  This Local SEO Playbook will help

Focus on these five elements and you can expect great results from local search.

x