The Greatest Hits of the Entire Year

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For this year end post I thought I would rummage through the entire stock of  posts from the year and pick 11 for 2011. I picked the top 11 that you the readers reacted to most through your tweets, likes, comments and shares.

Lists and how to info are still very popular, social media topics still draw lots of links and this year you responded to some of my more personal musings about purpose and meaning in business.

I love what I do and particularly love the interaction I have with you my readers.

Keep letting me know both when I lift you up and let you down and we’ll all try to figure this thing out together.

Peace! – John

Top 11 Posts of 2011

1) – Work as Craft
Owning a business is a beautiful thing; a thing done quite often, not for riches, but to fulfill a dream or carry out a passion for doing something. Read More Here

2) – The Complete Small Business Marketer’s SEO Toolkit
Business owners and marketers don’t necessarily need to become SEO experts, but they do need to equip themselves with enough knowledge, data and access to simple SEO tools to allow them to understand how and why one site ranks higher over another, what’s holding a site back and the most important ways to quickly analyze any page they land on. Read More Here

3) – 5 Practical Tips for Getting More from Facebook
As the importance of Facebook as small business marketing tool continues to grow it’s important to adapt your marketing behavior in ways that allow you to gain practical benefits from the way people are choosing to use social media. Read More Here

4) – The Single Most Powerful Use of Social Media for Small Business
I get asked all of the time for tips on simple ways to use social media in a small business that don’t require vast amounts of time. Read More Here

5) – 7 Characteristics of a Real Life Marketing Strategy
In my opinion, developing and executing an effective marketing strategy is the most important job of any marketer and failure to do so is the single greatest threat to creating anything that looks and feels like business building momentum.Read More Here

6) – 5 Types of Content That Every Business Must Employ
The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business. Read More Here

7) – Begin With the Customer Experience in Mind
When most businesses create a new product or service offering they initially develop the attributes of the product or service. Makes sense, you don’t have anything to sell unless you create something people want to buy. Read More Here

8 – 7 Reasons Why Your Business Is Stuck
Ever feel like you’re in a rut. Or worse, that you keep pushing that boulder up the hill, all Sisyphus like, only to watch it roll back down, feeling that you are destined to repeat this throughout eternity. Read More Here

9) – The 4Ps of a Fully Alive Business
Back in the early 1960’s the American Marketing Association coined the term the “Four ‘P’s” as a way to describe the essential elements of the marketing mix. >Read More Here

10) – 5 Things You Must Do To Sell To a Small Business Owner
Small business owners are an odd lot. I can say this without judgment because I am one. >Read More Here

11) – 5 Ways To Make An Email Newsletter Your Best Sales Tool
No matter how enamored you may be with social media, email still outpunches just about every tool out there when it comes to cost effective lead conversion. Read More Here



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