What is social media? Well, thatâ€™s good question and the complete answer could fill pages without really delivering the clarity that a small business marketer might desire.
So hereâ€™s the simple definition for the purpose of this blog.
Social media is the use of technology combined with social interaction to create or co-create value.
In a way the definition doesnâ€™t really matter nearly as much as the application and changing role of marketing in a social media world.
Social media, and by that Iâ€™m lumping together blogs, RSS, social search, social networking and bookmarking, presents the marketer with a rich set of new tools to help in the effort to generate new business.
More on that!