Bob Burg, author of Endless Referrals and The Go-Giver (with John David Mann) stopped by the Duct Tape Marketing podcast to talk about referrals and simple power of giving as a business practice.
Joe, the protagonist of the Go-Giver, learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.
It’s an important lesson no matter how many times one hears it.
This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.
Holy blast-from-the-past Batman! I was given Bob Burg’s “How to Create a Stream of Endless Referrals” back in 1994 when I first got into the insurance business. We nearly wore that VHS tape out watching it so many times.
Bob, good hear your till trucking along!
This is such an important point because so many people don’t get it at all.
Just look at the proliferation of “me me me” marketing trying to take instead of give.
I will enjoy listening to this John and you have a great collection of resources in your podcasting series.
I love that Endless Referrals book; I gave a copy to my son the year he was selling cars. He back into education full time, but could see many things he would use there. This information has adaptability for many fields, is sound and sensible.