Strategy Before Tactics Is the Path to Success

Strategy Before Tactics Is the Path to Success

Strategy Before Tactics Is the Path to Success

By John Jantsch

Strategy eBookDeveloping strategy before you decide what to do is well-worn business advice. Every consultant worth listening has uttered this notion to a client at some point.

The thing is, while many preach it, few actually do it.

Landing on a marketing strategy that allows you to clearly demonstrate how you’re different, how you bring value and who, precisely, makes an ideal client for your business is the most important element of marketing.

In my experience few business owners, marketers and even marketing consultants have any approach to finding this “secret sauce” and that alone makes doing so one of the greatest opportunities you have.

I’ve spent years working on this very topic and today I would like to bring my readers a free eBook on the topic of developing great marketing strategy. It’s called – How to Create the Marketing Strategy That Is Perfect for Your Business.

In this 30+ page eBook you’ll find insight on how to

  • Develop an ideal client profile
  • Find and communicate your difference
  • Choose a proven value proposition
  • And much, much more

If you want to know the true secret to long term marketing success go get your copy of this eBook today and share it with any business owner you want to succeed.


The Role of Your Website in Guiding the Customer Journey
Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point. While prospects may discover your brand anywhere, you want to be […]
How to Build an Effective Referral Program
You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you […]

Subscribe to the Duct Tape Marketing Podcast

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.

Grab 7 Steps To Marketing Success

This eBook has been downloaded and used by thousands of business owners and marketers to use as a blueprint for marketing success. Start building your marketing system today!
x